A Unit of Seven Boats Academy – #1 Digital Marketing Institute in Kolkata, India
“The digital advertising expenditure in India was at INR 116.3 billion in 2018 and is expected to reach INR 434.96 billion by 2023” – as reported by ‘statista.com’. Digital Marketing is a recession-proof field to work in and the opportunity of creativity is immense. According to industry experts, the Digital Marketing industry has already created 8 lakh jobs in the Indian market and is expected to create 20 lakh jobs by 2020. Undoubtedly Digital Marketing is one of the most lucrative career options being desired by the job aspirants across the nation, and Kolkata is no exception.
Key factors driving the growth of Digital Marketing Jobs:
We are becoming more and more digital with every passing hour. Smartphones are becoming one of the most essential components of life. The “Digital India Campaign” pioneered by our respected Prime Minister Mr. Narendra Modi clearly demonstrates the wave of digitization encompassing our lives. Everybody is glued to their smartphones, laptops, PCs, tablets, and dwelling in the parallel world of the internet. According to industry reports, about 495 million Indians are using the internet daily and the average time spent on the internet stands close to 4.4 hours a day. Among them, around 295 million people are from Urban India and around 200 million people are from rural India. Blessed with the advancement of technologies and internet usage tariff reduction from the mobile network providers, all the citizens are now connected to the mammoth neural network of the Internet. Business organizations are very much enthusiastic about capitalizing on this digital route to reach their potential customers in the most convenient, efficient and cost-effective way. Using the digital media weapons such as websites, social media pages, and profiles, blogs, newsletters, videos, mobile applications, to name a few, companies are communicating with the huge pool of prospective customers and winning over the hindrances of geographical boundaries and cost.
Digital Marketing is, in fact, taking over mainstream marketing, and why not, digital marketing has multiple advantages over traditional marketing methods when we consider the expense and execution process complexities. For example, for traditional marketing, companies need hoardings in shopping malls and many popular places and only one hoarding is not enough for advertisement, multiple hoardings are required for only one specific location. Also, they need pamphlets and many more things. But for digital marketing, only the company have to spend the money on increasing website traffic and lead generation. So, if the companies consider both marketing methodologies, then they will find that digital marketing cost is about 100 times cheaper than traditional marketing. It is also a proven fact that the conversion rates in digital marketing are higher in the present days. Although companies are not willing to simply get rid of traditional marketing, there is a paradigm shift in the proportion of the budget, companies use to spend in digital marketing versus traditional marketing, comparing the current situation with the scenario of about five to seven years back. Previously the budget allocated for digital marketing activities used to be much lesser and the traditional marketing activities but currently proportion has increased to about 80 – 90% of the total marketing budget.
All these factors have made Digital Marketing one of the fastest-growing sector in India, and the industry is growing at a steady rate of 25 – 30 % annually. According to the report by Free Press Journal, currently, about 68% of the top brands are implementing digital marketing as a part of their business strategy. Of them, around 42% use social media marketing as their major marketing platform. The proportion is expected to increase and about 90% of the business is expected to rely on digital marketing, in recent years to come. This has created a huge requirement for professionals to work in the various functions of digital marketing and the job market would grow at a rapid rate.
Starting the Journey to become a successful Digital Marketing Professional:
Although digital marketing is a fast-growing sector having ample amount of job opportunities, making a successful career in this industry requires certain niche skills and proper know-how of the subject matter. There are several institutions offering these digital marketing training courses, which often increase the difficulty for the digital marketing career aspirants from Kolkata to select the best from the crowd. Comparing the course contents the different institutes are offering, analyzing the online reviews, taking feedbacks from people, are too cumbersome and confusing. Also, there are various misconceptions floating around regarding digital marketing. Some people think that ‘Digital Marketing is all about making money online’ – which is absolutely not correct. Selecting the right digital marketing course in Kolkata is extremely important as it is going to lay the foundation of your digital marketing career.
The digital marketing course provided by kolkatadigitalmarketingcourse.com establishes a strong understanding of Digital Marketing Fundamentals. The course covers the technical aspects of digital marketing and increases the expertise in utilizing digital marketing tools. The course focuses on developing a strategic mindset and inculcates analytical thought process. The course emphasizes on the following topics –
Free Marketing Plan: In this topic, you will learn how you will create a plan without spending a single paisa and this will help you to establish a big company. Basically, without spending a single penny you can earn a lot of money. In this course, you will get a scope to learn how you will get response through email marketing and you will learn marketing sign and treatment. Not only for response purpose but also directly you can use email marketing as your business expansion tool. With this tool, you can target your audience and you can send 9000 emails per month without any expenditure.
Content Marketing Plan: In this topic, you will learn to create a good and attractive content that grabs everyone’s attention. With that content how you will advance your advertisements is taught, and also you can learn with that content how you will create backlinks and many more.
Marketing a Small Business: In this topic, you will learn how you will market a small company through email marketing. With the help of this course, you will learn to create your own small start-up.
Social Media Marketing: When you learn social media marketing, you can use your social platforms like Facebook, Twitter, Instagram, and LinkedIn for business purposes. With this social media you can monitor your customer and also you can listen to them, understand what they are trying to tell you. These platforms are so popular that you can connect with people so easily and you can create long-lasting engagement. In this topic also you will learn the sign and treatment for the social media platform. You will also learn the importance of a social media platform.
Targeted Direct Email Marketing: In this topic, you will learn creating and executing email-based campaigns in which standalone advertisements are sent to a targeted list of audience. The concepts of customer segmentation and personalization techniques would be covered in this topic.
B2B Marketing Strategies: The marketing strategies of B2B (Business-to-Business) companies are quite different from that of B2C (Business-to-Consumer) companies. In this topic, you will learn the email marketing procedure for B2B companies. You will learn about B2B company dealing process, sign, and treatment, basically you will learn the digital marketing techniques specific for B2B companies in details.
Marketing Proposal Template: In this topic, you will learn to showcase your strategies and initiatives in a structured way. That means you will learn how you will present your digital marketing strategy and also how you will present your proposal to the client in a proper decorated way maintaining business standards.
The course covers the technical concepts of SEO (Searching Engine Optimization), SMO (Search Media Optimization) and SEM (Search Engine Marketing) in details. This course also provides you knowledge about how to make money online through affiliated marketing, blogging, and many other ways. The course provides hands-on experience through various tasks and assignments. The assignments include real client case studies, Audit, Analysis, Keyword Research, Competitor Analysis, Making Digital Marketing Mix, Social Media Audit & Optimization, Social Calendar, Web Analytics. The course is designed and created by expert trainers who possess experience in the field of digital marketing and strategic consulting.
The courses are customized for –
- Students who are looking to learn digital marketing for enhancement of knowledge and use the knowledge in their projects
- Freshers who are looking to get a break in the digital marketing industry
- Professionals who are having experience willing to upgrade themselves for better progress in their career
- Entrepreneurs who are willing to expand the horizon of their business with Digital Marketing
The courses are developed under professional supervision, using academy industry interface, to create industry-ready professionals. This makes kolkatadigitalmarketingcourse.com the most trusted Digital Marketing Course in Kolkata. The digital marketing course enhances your expertise in Digital Marketing concepts and tools, and opens door to the following lucrative Digital Marketing Job Profiles –
- Digital Marketing Consultant: These professionals develop, implement, and manage marketing campaigns to promote the products and services of a company, by enhancing brand awareness, maximizing website traffic, generating leads and also perform web analytics.
- Content Marketing Executive: These professionals manage and develop SEO driven contents such as blogs, ebook publications, email communications, sales page copywriting, etc.
- Inbound Marketer: These professionals manage and execute multi-channel marketing campaigns in order to drive customer acquisition. The basic role of these professionals is to attract traffic and prospects and convert them to customers and leads.
- Content Writer: These professionals conduct thorough research of industry-related topics and generate ideas for new content types, and proofreading articles before publication.
- Social Media Marketing Expert: These professionals combine marketing and social media management to make the company’s social media presence more visible and improve interaction with the target audience through social media platforms.
- Search Engine Marketer: These professionals target the number of leads and clicks from the given marketing budget, manage bids, keyword research, analysis, ad copywriting and test ad campaigns.
- SEO Executive: These professionals primarily focus on improving the rank of a website page on the search engine result pages in order to increase the website’s traffic.
- Conversion Rate Optimizer: These professionals are responsible for the conversion rate optimization of a company’s conversion strategy and lead generation. They manage, test and implement conversion points in the digital marketing funnel.
- Copywriters: These professionals develop the words and verbal content that accompany a visual element. They are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
- Web Analytics Executive: These professionals analyze a website’s key performance metrics and competitive trending using digital marketing tools like Google Analytics.
- Email Marketer: These professionals create email marketing campaigns to promote a product or service. They also determine the target audience, devise campaigns and launch email campaigns to generate leads for the business.
Your Key Takeaways from the Digital Marketing Course in Kolkata offered by kolkatadigitalmarketingcourse.com would include –
- How does digital marketing work?
- What does business owners need to know about digital marketing?
- How to enhance Lead Generation from Digital Marketing?
- How to create a successful Digital Marketing Plan?
- What are the secrets to successful content marketing?
- How to effectively use Social Media Platform to market your products?
- How to establish a strong customer bond through Social Media marketing strategies?
- What are the success mantras for email marketing?
- How are the Digital Marketing strategies for B2B companies different from B2C companies?
- How to create online trust?
- How to increase your revenues through digital marketing?
Digital marketing, as a career, is very rewarding, and with large, medium and small enterprises emphasizing on digital marketing, the future also looks very promising. In order to grab this wave of growth and achieve professional heights, you should be passionate, creative and have a strong understanding of the digital marketing methodologies. So opt for the best digital marketing course in Kolkata, as the stepping stone to your success, let kolkatadigitalmarketingcourse.com be the anchor to your growth story.
“The beautiful thing about learning is that nobody can take it away from you.” – B.B. King